Geneviève Borne

As a prominent figure in the universe of television, Geneviève Borne is someone that we have the impression of knowing all too well[[more]]. However, behind her light eyes and irresistible smile lies a multifaceted personality. “I am someone who is curious about all things creative: fashion, music, and travel; I have a desire to discover the world. I think that we are the sum of our parents. I was raised by a mother who was a model for 15 years. She was always dressed well, and she was always aware of the newest trends. My mother always understood my desire for bold makeup and clothes—even if that meant being late for class. I was always free to experiment.”

It may very well be this audacity that attracted the management of MusiquePlus. The television channel gave her her first chance in 1992 as the cultural reporter for the show Fax. This was an important period in her life, one that gave her the opportunity to become familiar with the international music scene, including some of its leading members: David Bowie, the Rolling Stones, and Madonna, for whom she has the utmost respect.

“I have admiration for creative people, who seek, who search, and who make connections between different forms of art. Madonna is the perfect example. She has great knowledge of painting, history, and fashion. She mixes them perfectly. The amount of work that she puts into each appearance, each concert, and each album is phenomenal. She is one of the most charismatic women that I’ve ever met.”

If artists inspire Geneviève Borne, she does the same as their occasional muse. This was the case for painter Corno and the audacious Zilon, with whom she collaborates on innovative performances.

Her experience as a model has taught her how to completely trust the photographers with whom she collaborates. “For this project with Sylvain Blais, I didn’t even ask to see the results on the screen. I’ve always thought that his work was beautiful, so I was able to let myself go. My only questions would be related to better understanding the process. Otherwise, I give the artist the freedom to do as he or she wishes. I am pretty shy in my everyday life; photography allows me to be a more extroverted version of myself.”

For Geneviève Borne, jewellery is a way of pushing this audacity one step further. Her good taste allows her to appreciate the value of Gloria Bass’ creative talent: “I love jewellery. I wear it often on my trips to Asia, and then I integrate it into my Western wardrobe. I loved wearing Gloria’s jewellery, which is absolutely fabulous. I felt as though I was adorned in glamour, femininity and elegance!”